9 Best Moz Pro Alternatives in 2026 (Prices and Scores Compared)
Moz Pro Standard is $99 a month for 1 user and 300 keywords. Here are nine alternatives with prices checked in November 2026, what DA, DR and Trust Flow really measure, and the best picks for beginners and local SEO.
Jeremy FergusonFounder
On this page
Moz taught a generation of marketers SEO. Its Beginner's Guide is still one of the most-read SEO resources around, and Domain Authority, the 0 to 100 score Moz invented, is the number clients ask about when they want to know whether a link is any good.
Moz Pro itself can feel tight, though. Standard covers 1 user, 3 sites and 300 tracked keywords for $99 a month, and its AI tracking updates weekly across three models. If you've outgrown it, or want the same ease for less, here are nine Moz alternatives with prices checked in November 2026.
At a glance
- Nine Moz Pro alternatives, prices checked 7 November 2026
- DA vs DR vs Authority Score vs Trust Flow, explained
- The best picks for beginners and for local SEO
- Which tools track AI search, and how often
- Updated November 2026
Why people look for a Moz Pro alternative
People who leave Moz usually like it. They just hit a wall. Here are the walls we hear about most:
- Tight limits on Standard. 300 tracked keywords and 3 sites go quickly once you have a few clients or a growing site.
- Seats cost a plan upgrade. Standard has 1 user. For 2 users you move up to Medium at $179 a month; for 3, Large at $299.
- A smaller link index. Moz's backlink data is good, but Ahrefs and Semrush usually find more links on the same site.
- AI tracking is weekly. Standard and up track GPT, Gemini and Google AI Mode once a week. Extra prompts cost $50 per 100.
Domain Authority vs the other scores
Leaving Moz doesn't mean losing Domain Authority. It helps to know what you'd be trading it for, because every tool has its own score and none of them match.
The same site can score 45 on one scale and 60 on another, and neither is wrong. Pick one score, track it over time, and compare competitors on the same scale. LinkRocket shows DR, DA and Trust Flow side by side in every backlink report, so you don't have to choose.
A higher DA doesn’t make you rank. Relevant links from real sites do, and the score follows. Judge a link by whether it would send you real visitors, not by its score alone.
Moz alternatives at a glance
| Tool | Entry plan | Easy to learn | Best for |
|---|---|---|---|
| LinkRocket | $59/mo Pro | Yes | Small businesses that want results without the jargon |
| Semrush | $139/mo SEO | Takes time | The widest set of tools |
| Ahrefs | $129/mo Lite | Yes | Deep backlink research |
| SE Ranking | $129/mo Core | Yes | Agencies tracking many keywords |
| Mangools | $61/mo Basic | Very | Beginner keyword research |
| BrightLocal | $41/mo Track | Yes | Local businesses |
| Ubersuggest | $29/mo Individual | Very | The lowest price |
| Serpstat | $129/mo Team | Takes time | Three seats on one plan |
| Sitechecker | $99/mo Basic | Yes | Technical site audits |
The 9 best Moz Pro alternatives in 2026
Ranked by how well each one replaces Moz Pro for a small business or agency.
1. LinkRocket: Best Moz alternative for small businesses
From $59/mo Free plan 14-day Pro trial 5 AI engines
LinkRocket was built for the same people Moz wrote its Beginner's Guide for: business owners who want results without learning a new language. Every core tool is on the Free plan, so you can learn it before you pay.
Pro is $59 a month, $40 less than Moz Pro Standard, with 3 seats, 500 tracked keywords, 10 site audits a month and 40 AI visibility checks across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. It also includes one local location with heatmaps and review management, and the Backlink Exchange, where you earn credits by giving links and spend them to get links.
Earn credits, spend creditsGood
- Pro is $59 a month, or $566 a year, with a 14-day Pro trial and no charge today
- AI visibility across five engines: ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews
- Backlink Exchange and Marketplace for building links, not just counting them
- A Free plan you can keep, with backlink, audit, rank tracking and AI checks
Watch for
- No pay-per-click (PPC) or ad research
- Smaller link index than the biggest crawlers
- White-label reports start on Business ($199 a month)
2. Semrush: Best for the widest set of tools
From $139/mo Free plan 7-day trial
Semrush is the step up when Moz feels small. Its SEO plan tracks 500 keywords across 5 sites, and the suite adds ads, content, social and local toolkits. It's harder to learn than Moz and costs $139 a month for the SEO plan alone.
Good
- The broadest suite here: SEO, ads, content, social and local toolkits
- AI visibility tracking is included in the SEO plans
- Free account with 10 reports a day
Watch for
- $139 a month is only the SEO toolkit; ads, content and the others are priced separately
- Extra users start at $45 a month each
- The standalone AI Visibility Toolkit is another $99 a month per domain
3. Ahrefs: Best for backlink depth
From $129/mo Starter $29/mo No trial
If Moz's link data felt thin, Ahrefs is the fix. Its crawler usually finds more links on the same site, and its Domain Rating is the score many SEOs now quote. Lite is $129 a month and there's no trial, but Ahrefs Free lets you test it on your own site.
Good
- Its own crawler and one of the deepest backlink indexes around
- Clean, fast interface that is easy to learn
- Ahrefs Free covers your own verified sites at no cost
Watch for
- Lite gives each user 1,000 credits a month, and heavy research burns through them
- Extra users cost $40 to $80 a month each
- No free trial: the pricing FAQ says they never run discounts
4. SE Ranking: Best for agencies outgrowing Moz
From $129/mo 14-day trial, no card Agency add-on
SE Ranking is the natural upgrade for an agency on Moz. Core is $129 a month for 2,000 tracked keywords across 10 projects, against 300 keywords on Moz Standard, and it tracks AI prompts daily on five engines.
Good
- Core tracks 2,000 keywords across 10 projects
- Both plans include 25 AI prompts a day on five AI engines
- Agency Pack adds white-label for $69 a month (annual billing)
Watch for
- Core includes one manager seat; extra seats start at $16
- Backlink data is thinner than Ahrefs’
- Monthly price jumps to $279 for the Growth plan
5. Mangools: Best for beginners on a budget
From $61/mo $37.70/mo yearly 48-hour refund
Mangools shares Moz's beginner-friendly feel. Its keyword difficulty score is easy to read, and its SiteProfiler gives a quick authority snapshot of any domain. Basic is $61 a month, or $37.70 billed yearly.
Good
- KWFinder is one of the easiest keyword tools to learn
- AI Search Watcher with 500 prompts is included in every plan
- A free account to try it, no card needed
Watch for
- Basic has no extra seats
- Light on site audits and technical SEO
- Money-back window is only 48 hours
6. BrightLocal: Best for local businesses
From $41/mo 14-day trial, no card Local only
If you used Moz mainly for Moz Local and map rankings, BrightLocal is the specialist. Track starts at $41 a month for one location and includes a Local AI Visibility Tracker. It's not a full SEO suite, so it pairs well with a general tool.
Good
- Built around local rankings, listings and reviews
- 14-day trial with no card
- Includes local AI visibility tracking
Watch for
- Price rises with each location
- No backlink or keyword research to speak of
- You’ll still want a general SEO tool
7. Ubersuggest: Best for the lowest price
From $29/mo Lifetime option 7-day trial
Ubersuggest is the cheapest way to replace Moz's basics: keyword ideas, a site audit, rank tracking and a backlink overview for $29 a month, or a one-time $290 for lifetime Individual access.
Good
- The lowest monthly price on this list
- A lifetime deal (from $290) if you hate subscriptions
- Tracks ChatGPT, Gemini and Google AI Overviews
Watch for
- AI prompts update monthly on Individual, weekly only on Enterprise
- Data depth is well behind the big suites
- The trial is only on monthly plans
8. Serpstat: Best value for teams
From $129/mo 3 users included $1 card check
Moz Standard has one user. Serpstat's $129 Team plan has three, plus 1,500 AI checks a month. It takes longer to learn, but it's strong value if several people need to log in.
Good
- Team includes three users, so per-seat cost is low
- 1,500 AI checks a month on Team, covering ChatGPT, Grok and Gemini
- Strong keyword and PPC research for the price
Watch for
- The 7-day trial needs a card and a $1 verification charge
- The interface takes time to learn
- Agency jumps to $499 a month
9. Sitechecker: Best for technical audits
From $99/mo Unlimited users Audit first
If Moz's site crawl was your favorite feature, Sitechecker goes further. It's built around audits and monitoring, and every plan allows unlimited users from $99 a month.
Good
- Every plan allows unlimited users
- Site audits and monitoring are its strength
- AI tracking on ChatGPT, Gemini, AI Mode, Perplexity and Copilot
Watch for
- Keyword and backlink research are lighter than the big suites
- Premium is $449 a month
- The pricing page doesn’t say how long the free trial lasts
AI search tracking compared with Moz
Moz Pro's AI tracking checks three models once a week. If AI answers matter to your business, here's what else is out there.
| Tool | Engines it checks | How you pay for it |
|---|---|---|
| LinkRocket | ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews | Included 2 checks a month on Free, 40 on Pro |
| Moz Pro | GPT, Gemini, Google AI Mode (weekly) | Included on Standard and up: 150 to 600 prompts |
| Semrush | ChatGPT, Gemini, Google AI Mode and more | Included + add-on in the SEO plans; the full AI Visibility Toolkit is $99 a month per domain |
| Ahrefs | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot (Claude in custom prompts) | Included + add-on 150 to 600 prompt checks a month; Brand Radar from $199 a month |
| SE Ranking | Five engines, including AI Overviews, AI Mode, Gemini, ChatGPT | Included 25 prompts a day on both plans |
LinkRocket vs Moz Pro, side by side
| LinkRocket | Moz Pro | |
|---|---|---|
| Price | $59/mo (Pro) | $99/mo (Standard) |
| Free option | Free plan | Free checkers |
| Seats | 3 | 1 |
| Tracked keywords | 500 | 300 |
| Authority scores | DR, DA and Trust Flow | DA and Brand Authority |
| AI engines | ChatGPT, Gemini, Claude, Perplexity, AI Overviews | GPT, Gemini, AI Mode (weekly) |
| Local SEO | 1 location with heatmaps on Pro | Separate product (Moz Local) |
| Link building | Backlink Exchange and Marketplace | Not included |
Moz is still a fine choice if Domain Authority is the main thing you report on. For more keywords, more seats, AI tracking across five engines and a way to build links, LinkRocket costs less. See the full LinkRocket vs Moz comparison.
How to choose the right one
If you're a beginner, favor tools that explain what to do next, not just tools with more data. If you're local, make sure map rankings are included rather than sold as an add-on. LinkRocket covers both on Pro, with local heatmap tracking for one location.
How to switch from Moz Pro
- 1Export what you have in Moz ProDownload your tracked keywords, project list and any backlink exports as CSV before the renewal date.
- 2Rebuild your keyword listImport the CSV into LinkRocket’s Keyword Vault, tag it, and push the keywords you care about into Rank Tracking.
- 3Run a baselineRun a site audit and a backlink report on day one so you have a before picture to compare against.
- 4Add AI visibilitySet up an AI visibility project and see which of the five AI engines mention you, and which mention a competitor instead.
- 5Run both for one cycleKeep Moz Pro until its billing period ends and compare the numbers side by side. Then cancel the one you used less.
Write down your Domain Authority and your top competitors’ before you cancel. LinkRocket shows DA too, so you can keep tracking the same number.
The short version
Moz Pro is friendly and trusted, but Standard's limits of 1 user, 3 sites and 300 keywords pinch quickly. LinkRocket is built for non-specialists too, for $59 a month, with more keywords and seats, five AI engines, local heatmaps and link building. Choose Ahrefs for deeper link data, SE Ranking for agency volume, BrightLocal for local-only work and Ubersuggest for the lowest price.
Frequently asked questions
What is the best alternative to Moz Pro?
For most small businesses, LinkRocket. It costs $59 a month compared with $99 for Moz Pro Standard, includes 3 seats and 500 tracked keywords, shows DA alongside DR and Trust Flow, and tracks five AI engines. Ahrefs is the pick for deeper backlink data.
Is there a free alternative to Moz?
LinkRocket’s Free plan includes 2 backlink reports a month, a site audit of up to 50 pages, rank tracking for 5 keywords and AI visibility checks. Moz also offers free keyword, backlink and Domain Authority checkers.
How much does Moz Pro cost in 2026?
When we checked on 7 November 2026, Starter was $49 a month, Standard $99, Medium $179 and Large $299, with lower prices on annual billing for Standard and up.
Can I still see Domain Authority without Moz Pro?
Yes. Moz’s free Domain Authority checker shows it, and LinkRocket shows DA in every backlink report alongside Ahrefs-style DR and Majestic Trust Flow.
Is Domain Authority the same as Domain Rating?
No. Domain Authority is Moz’s score and Domain Rating is Ahrefs’. Both run from 0 to 100 and are based on links, but they use different data and formulas, so the same site scores differently on each.
What is the best Moz alternative for local SEO?
BrightLocal is the local specialist, from $41 a month for one location. LinkRocket Pro includes one local location with heatmaps and review management alongside its other SEO tools.
Try a friendlier Moz alternative
See DR, DA and Trust Flow side by side, track AI search and build links. Start free or take a 14-day Pro trial with no charge today.
