Competitor Analysis

See How Competitors Are Outranking You

Professional backlink comparison tool for SEO experts. Analyze up to 10 competitor domains side-by-side, benchmark your performance, identify link gaps, and discover high-value link building opportunities instantly.

Compare Now
The Challenge

Guessing Isn’t a Competitive Strategy

You know your competitors are ranking above you. You can see it in the SERPs every day. But do you know why? Do you know which publications link to them? Which content earns them authority? Which backlink sources you’re completely missing?

Most SEO professionals check competitors one at a time, in separate tools, copy-pasting data into spreadsheets to try to find patterns. It’s tedious, error-prone, and by the time you’ve built your comparison, the data is already stale.

LinkRocket’s Competitor Analysis gives you the full competitive picture in a single view—so your strategy is based on intelligence, not intuition.

Actionable Market Insights

What you’ll discover with competitor backlink analysis

Identify SEO Gaps

Discover what your competitors are doing right and where you can improve your strategy.

Benchmark Performance

Compare domain ratings, backlinks, and referring domains to see where you stand.

Find Link Opportunities

Uncover valuable backlink sources your competitors have that you’re missing.

Track Competitive Changes

Monitor competitor movements and adapt your strategy to stay ahead.

Analyze My Competitors
Frequently asked questions

Got Questions? We’ve Got Answers.

Up to 10 competitors simultaneously. Free accounts can compare up to 3. Most users find 5–7 competitors hits the sweet spot between comprehensive coverage and focused analysis.

Gap Analysis surfaces every referring domain that links to one or more of your competitors but doesn’t link to you. Each result includes the domain’s authority metrics, the number of your competitors it links to, and the link types involved. Domains that link to multiple competitors are flagged as highest-priority targets—they’ve already demonstrated willingness to link in your niche.

Yes. Create and save unlimited competitor sets organized by market, client, or any criteria you choose. Saved sets load instantly so you can check competitive positioning anytime without re-entering domains. This is especially useful for agencies managing multiple clients.

Competitive data pulls from our continuously updated backlink index. Every time you run an analysis, you’re seeing the latest available data. Historical comparisons show trends based on snapshots taken over time, so you can track momentum and spot emerging competitors early.

Absolutely. Export the full gap analysis as CSV with all domain metrics included, or generate a formatted PDF report. The CSV export is specifically designed to be imported into outreach tools—or you can check the domains directly against LinkRocket’s Publisher Marketplace to see if any are available for direct placement.

The radar chart plots each domain across multiple authority dimensions—DR, DA, Trust Flow, referring domains, and backlink count—in a single visual. It’s designed for presentations and strategic discussions where you need to communicate competitive position quickly. One glance tells you who leads in which dimension and where the opportunities are.