Why 69% of Transactional AI Searches Still Drive Clicks—Even With Summaries
People don’t trust AI summaries enough to whip out their credit cards. Only 27% feel confident making purchases based on AI-generated answers alone. Instead, they’re clicking through to actual websites, checking out 3.7 results per session on average. They want reviews, real user feedback, and that gut-check feeling before buying. AI summaries are nice, but…
