Why Measuring AI Visibility and GEO Performance Is More Broken Than You Think
Marketers can’t measure what they can’t see, and AI visibility metrics are basically invisible. Google’s algorithms reshape results every second, making month-over-month reports useless. Traditional tools? They’re toast. Over 60% of AI answers contain errors, click data vanishes into thin air, and Search Console lumps everything together like digital soup. Desperate marketers invent random metrics—mention…
